Hi Readers — When I go around giving my Free-Range Kids lectures, at some point I hold up a pair of little knit things that look like mini sweat bands and I ask the audience, “What are these?” And when I finally inform them, “Baby knee pads,” they shriek in disbelief. (At least, the ones who aren’t shrieking, “My mother-in-law just gave us those!”)
Since when do kids need knee pads to crawl safely? Aren’t babies born with built-in knee pads called “baby fat”? Isn’t that why their knees adorably dimple?
Well, now it turns out that knee pads aren’t the only product cashing in on…er…deeply concerned about the transport difficulties facing our littlest loved ones. This company is charging just $32 for a pair of high-friction baby pants that will help kids crawl.
That’s right: Just $32 for a tiny pair of pants. Because this generation of babies is helpless without us buying them new and expensive products. Thank God for credit cards or our kids would never make it across the floor. (The fact that these pants are sold up to size six is the topic for another discussion, but I am sarcasm-ed out.) — L.
Filed under: Marketing Madness and Gadgets