Archive | Marketing Madness and Gadgets

How did children ever learn to drink water WITHOUT one of these?

At Last! A $129 Interactive Water Bottle for Kids!

Here you go, parents! A bottle that helps kids, um, drink water, thanks to educational game content, a sip-tracking app, smart-phone interactivity, and animated friends. Here’s what the bottle’s Amazon page says: Meet Gululu, the interactive water bottle that keeps us playful and healthy – perfect for children 3+, Gululu motivates kids of all ages […]

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kiddo home screen

Now You Can Monitor Every Calorie Your Child Eats or Burns!

A new app being prepared for launch, the Kiddo, promises parents that at last they’ll be able to monitor almost every aspect of their children’s lives: Login to the Kiddo app. Tell the app about your child; enter age, gender, height, and weight. Turn on Bluetooth, and then sync the Kiddo with your smartphone. Identify […]

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This is so fun...for about three seconds.

Why The Fisher-Price “Educational Exercycle” Makes Me Queasy

Here’s the article I was hoping to write about the new Fisher-Price stationary bike that tots are supposed to ride while watching “educational” videos. But since Naomi Schaefer Riley actually got around to putting her thoughts on paper and pixel, all the words are actually hers. How do you like that? This is from her […]

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Fun = learning. No fun = a lot less learning.

Boring Educational Toys

Here’s a note from a reader who used to design educational toys. But first, let me say that when I went to the Toy Fair here in NYC a few years ago, I was amazed at the way EVERY SINGLE TOY had come up with a way to describe itself as educational. If it was […]

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Of course we recognize you! And so does the system.

Welcome to School! No Entry Without Your Fingerprint

. Old school school security irked me because it was so pointless: Write your name on a sheet, show ID, get a sticker. Plain busywork. But school security has ballooned since Sandy Hook and now in addition to being pro-forma, it is also wildly expensive, diverting funds from anything remotely educational. So kudos to Sasha […]

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Curious George and the healthy treat. Kids are gonna love this one!

Happy Birthday, Formerly Curious George

. When Curious George was born 75 years ago this month, his German Jewish parents, H.A. and Margaret Rey, were fleeing the Nazis. They took George with them, in the form of a manuscript. As Alison Lobron notes in The Boston Globe: Three generations children have grown up with Curious George, who celebrates his 75th birthday […]

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Get out of my kid's room, you unlicensed character!

Capture Your Child’s Most Magical Moment Forever, for just $34.99

. “Soon to be a  much-loved lifetime companion.” That’s the pitch I just got for a new “spunky, lovable” doll that is being marketed to parents of kids with wiggly teeth.  It reminds me of that great blog post by Bunmi Laditan, “I’m Done with Making My Kid’s Childhood Magical.” One of the burdens we […]

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