How to Go Nuts with Worry (Shopping Cart Edition)

Readers — Here’s a marketing video designed to drive us crazy. How? It makes us worry about a problem that is exceedingly rare, easily avoided and yet dramatically re-enacted to a soundtrack that veers from heartbreakingly sad to effervescently hopeful JUST at the moment the product-as-hero shows up. The ad and the idea encapsulate the exact zeitgeist of our time: In the absence of cholera, polio, famine, dropsy, diphtheria, cholera, death by stoning and the Gestapo, we are urged to focus nonetheless on the fact our kids COULD DIE very easily TOMORROW unless we take serious precautions. Also, if we don’t, we will have to live our lives in slo-mo black and white. – L


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