Why do you think Samsung made this nearly 2-minute commercial of young people riding their bikes, talking to strangers, meeting new friends (and, of course, using every single Samsung device on the planet)? (Also getting wet and suddenly dry again. But I digress.)
Is the idea to appeal to young people dreaming of such freedom? Nostalgic adults dreaming of their youth? Is Free-Ranging something that BOTH generations long for and just aren’t sure how to get back, so it’s like a fantasy? Or is it on the cusp of a new reality?
In other words, is the ad instructional, representational or mythical?