Strangely Free-Range Ad for Insurance

Hi (from Vienna!) readers: This ad is so sane, so Free-Range, it’s making me a little suspicious.Why is an insurance company reminding us about the importance of taking small risks? Is it to make us less lawsuit-happy when something bad happens? Or to get us to buy insurance? (“A car can crash…”) Or maybe Allstate’s ad agency has been reading this blog?  Hmmm. – L.

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