Readers, in truth, I originally thought I had to boil tap water for my kids’ bottles. Then my pediatrician said nope — we live in the First World. Rejoice and let the kids guzzle.
But since there is no easier dollar to extract than that from the wallet of a new parent, an Australian company is now peddling Â Bebi hidsykzzak
Infant Suitable Water, “quality,Â ready to drink baby water that can be stored at room temperature.” Water that doesn’t go bad at room temp? Imagine that!
Bebi Infant Suitable Water offers you the same protection as boiling your water; but at a much faster pace, thanks to our advanced and award winning packaging innovation.
The packaging innovation I always appreciated was the one that came with our apartment: A faucet. You just turn it on and out the stuff comes. No lugging liquid from the grocery. No bottles to recycle. No waiting and not much money. Just…H2O.
If we lived in a place with a brackish well, or our only water came from a river with cattle carcasses drifting by, well, Bebi Infant Suitable Water might’ve been a refreshing alternative. But somehow I doubt that it’s being sold in those places. And I doubt those folks could afford it.
I really thought our society had already done everything it could when it comes to demonizing tap water. Never underestimate the power of fear! – L.