to be a much-loved lifetime companion.” That’s the pitch I just got for a new “spunky, lovable” doll that is being marketed to parents of kids with wiggly teeth.
It reminds me of that great blog post by Bunmi Laditan, “I’m Done with Making My Kid’s Childhood Magical.” One of the burdens we put on ourselves is the idea that every part of childhood is so special it must be remarked upon, documented (of course!), gilded for the kid, and cherished forever by the parent.
It’s great to cherish childhood, but I’m talking about commodifying it, and dictating a particular emotion: NIN or “Nearly Instant Nostalgia” (yes, a phrase I just coined). (How fondly I remember the moments before I coined it!) Remember, parents: You must feel wistful about every phase your child passes through.
My BTFF My Best Tooth Fairy Friend, or BTFF for short, is soon to be a much-loved lifetime companion for kids and a captivating way for parents to be involved in one of their child’s most memorable experiences. BTFF is a spunky, lovable companion for children who are about to lose a tooth. Inside the gift box is everything parents need to create a lifetime of memories. It’s easy and fun for the whole family!
This adorable and naughty character was dreamed up by three parents and encourages children to use their imagination. The gift set comes complete with a handmade BTFF doll, a beautifully illustrated book, tooth vessel, keepsake notecards and sticker badges. BTFF magically appears at the first sign of a wiggly tooth and stays until the tooth comes out. When the tooth falls out, My BTFF takes it back to Tooth Fairy Land, leaving behind special notes and stickers. My BTFF comes back at the next sign of a loose tooth. Children get to name their BTFF, and unlike other magical characters, they are encouraged to touch them! Gift set available online at www.mybtff.com; $34.99. Great ideas and activities are available on the website’s blog.
Who can begrudge anyone trying to make a buck off a tooth — a bucktooth, as it were?
Not me. I just want to stress that if you don’t have a tooth vessel, and don’t have a pre-scripted way to talking to your children about their teeth falling out, and don’t intend to remember every body change your child goes through on the way to adulthood, you’re not a bloodless slacker in my book.
Or doll. Or vessel. – L