Readers: It seems like in ancient times — that is, pre-iPhone — nervous parents just had to suck it up. Now, they create apps. The latest is an, “I’m on board the school bus!” alert, the brainchild of Manhattan mom who, according ydnsfsdtza to this article, went into a “panic” when her 10-year-old son’s school […]
Archive | Marketing Madness and Gadgets
Halloween: The Day We Test-Market New Parental Fears
Hi ntdbttraif Readers! Here’s my Wall Street Journal column from last year, slightly edited, about today’s holiday. Boo! — L STRANGER-DANGER AND THE DECLINE OF HALLOWEEN, by Me! Halloween is the day when America market-tests parental paranoia. If a new fear flies on Halloween, it’s probably going to catch on the rest of the year, […]
Trick or Treat or Track Your Kid?
Hi Readers! Trick or treat or track? Those are the three Halloween options this year, according to this aaadtzryab piece in the Orlando Sentinel, thanks to an app that allows parents to track their kids as they go trick or treating (or as they go anywhere, Â any day. It’s not like the app only works […]
“Worst-First” From Birth
Hi enaffnrsab Folks! Got this letter I liked a lot. It’s from a reader named Kimberly Anderson, who describes herself as “a cheerfully misanthropic mom of three in Lexington, Kentucky.” — L Dear Free-Range Kids:  I have a six month old. I also have a 4 year old and a 6 year old. Now that I’m a Free-Ranger […]
From My Mailbox: “10 Ways to Use Technology to Spy on Your Kids”
Hi Readers — Out of the blue I got this “tip” sheet with a request to post it. As I replied to the sender: “I have a feeling you are not very familiar with my blog.” Those of you who ARE familiar with the basic Free-Range Kids concept that our kids are less endangered and […]
Now Our Kids are Too Delicate to Handle the Glare of Notebook Paper?
Readers — I just got some “helpful” back-to-school tips from a famous sunscreen company. (Hint: Think dog and little girl and bathingsuit.) Not only does that company really want kids to wear — this’ll surprise you — sunscreen when they go out for recess, but it had some other suggestions. Well, two, actually, one of […]
First Gripe of the Day: A “Private” Shopping Cart Seat Belt?
Hi Readers — Just had my first cuppa coffee, along with my first “Arghhhh!” (Some people have a donut, I have apoplexy.) Â Here is what inspired my gnashing and thrashing, from the One bzittiedfk Step Ahead folks: The Wrap Strap. A wide, squishy Velcro safety belt you bring along to the grocery store to strap […]
The FBI Says: Be Afraid, Be Very Afraid for Your Kids
Hi Readers: Firsts off, thanks to all of you who sent nhhheibsak this in: The very first app the FBI is releasing to the public. It’s the “Child ID App,” allowing you to store your kid’s photo, height and weight in one easy-to-retrieve place, and to forward this info instantaneously to the authorities. It was […]
Made Me Think!
Hi ysbhkfnzzd Readers! There have been so many thoughtful comments about the post below this one — the one about the mom charged with neglect because her toddler slipped out of the house while she was napping. Here’s the one that gave me a jolt of insight. Two jolts, in fact:Â By SKL: I am […]
The Highlander Takes the Low Road
Hi Readers! I know these Toyota ads have been running for a while, but I still cannot believe that some ad agency thinks the best way to sell parents on a car is to tell them their kids despise everything they believe in and enjoy — possibly including THEM. And that the best way to […]