Readers — I just got some “helpful” back-to-school tips from a famous sunscreen company. (Hint: Think dog and little girl and bathingsuit.) Not only does that company really want kids to wear — this’ll surprise you — sunscreen when they go out for recess, but it had some other suggestions. Well, two, actually, one of which was for kids to wear a comfortable (as opposed to uncomfortable) backpack. Never woulda thought of that! The one single other “tip”?
spend so much time staring at paper, it may surprise you to know that the higher the contrast, the more strain on your son or daughter’s eyes. If the school allows it, give your child yellow or green paper. These colors actually offer reduced contrast and brightness, easing the strain on their eyes.
So basically, the sunscreen company is suggesting that, ever since Guttenberg, our kids have been going blind, or at least under difficult visual duress, thanks to that darn white paper.
As for the sunscreen company: I understand that you have to gussy up your “tip list” with other ideas, so it didn’t look like all you care about is selling more sunscreen. But it sure looks like all you care about is selling more sunscreen (and coming up with ridiculous new worries, so the idea of kids slathering themselves in sunscreen for 15 minutes of recess seems less extreme.) — L