Fox 59 WXIN ad is so classic it belongs in the Fearmongering Hall of Fame…or maybe on The Simpsons. I so wish I could find the embed code, but I can’t. (Can anyone? Please send!) In any event, here’s the transcript.
Imagine dirge like music and out-of-focus pictures of kids playing (which happens to be my other bugaboo. As if showing the faces of frolicking kids automatically puts them in grave danger!):
SCARY ANNOUNCER: There’s a safety concern lurking in your neighborhood playground.
CONCERNED MOM: Alarms definitely went off.
SCARY ANNOUNCER: And your child could fall victim when you least expect it.
CONCERNED MOM AGAIN: I knew immediately we needed to get to the E.R.
SCARY ANNOUNCER: Why doctors are now seeing more cases than ever before.
KINDLY DOCTOR: We always want to protect our kids.
SCARY ANNOUNCER: Keeping your kids safe from this playground danger, tonight, on Fox 59 News at 10.
Remember that great line by Ellen DeGeneres? “It could be the most deadly thing in the world, and you may be having it for dinner. We’ll tell you what it is tonight at 11.”
Still makes me LOL.
Anyway, you will love the comments on the ad, which sound like Free-Range has taken Indianapolis by storm:
For gods sake do a news piece about the dangers of obesity and diabetes from inactivity. The playground is part of the solution, not the problem!Oh for goodness sake..if you can’t find something worth reporting on, put time in for vacation time..REALLY..the only thing you could possibly come up with is a playground issue?
You can find danger in everything if you look hard enough. A police officer stopped my son from climbing a tree, now it was just outside a Starbucks, but still.How the hell did the world get this far? Is it more dangerous than it used to be for kids? Idiots.Must be sweeps week….hahaha…. bring back the teeth in the peanut sandwich meth mouth story instead!!!.I was hoping this was satire… but no, sadly it isn’t. What is wrong with people???? Stick your fragile egg-child in a bubble with some educational television and healthy snacks and leave the rest of us normal people alone…
.The authors conclude that “strategies to reduce the incidence and severity of TBIs sustained on playgrounds are needed.” They state that strategies could “address design, surfacing, and maintenance.” They also point to “appropriate supervision and child behavior modification” as possible responses.
They mean that a city with a total population of around 700,000 – about the size of Memphis, Tennessee – would expect to see one hospital admission each year due to a playground-related TBI.
The most plausible explanation for this pattern – more head injuries, but no more of any other type of injury – is raised awareness of head injuries leading to higher ER visits. Changes in exposure (ie greater use of playgrounds) would have lead to increases in all types of injury. And there are no obvious changes in the design of playgrounds or choice of surfacing over the period that might explain higher numbers of head injuries but not other types of injury.