Logo Contest Deadline Extended!


Hi Folks! Free-Range Kids still needs a logo that looks as good on a billboard as it does on an app. Prize is $100 and bragging rights.

I’m extending the deadline to June fbszybzdry
(my mom’s birthday) to allow more folks to enter.

As for ideas, one thing I’ve realized is that depicting children in the logo ends up making it seem as if the movement is geared toward whatever age the kids in the logo are. Since the movement is about all ages (and is really about rejecting the idea that our kids are in constant danger), it’s a very tricky thing to encapsulate.

So think bold, think clever. If you’re a teacher or professor, enlist your students. If you’re a graphic designer, enlist yourself. And thank you to those who have already entered. You can enter as many times as you’d like.

Send logos to: heylenore3@gmail.com

– L.

A great movement needs a great logo!

A great movement needs a great logo!


8 Responses to Logo Contest Deadline Extended!

  1. SanityAnyone? April 24, 2015 at 4:20 pm #

    Are there any specific elements you definitely want included in the logo besides the words “Free-Range Kids”?

  2. SanityAnyone? April 24, 2015 at 4:24 pm #

    Elements: words, images, colors, orientation, approximate scale, photo vs original graphics, etc? If it’s totally open-ended, then that’s good to know, too!

  3. Papilio April 24, 2015 at 6:37 pm #

    “as if the movement is geared toward whatever age the kids in the logo are. Since the movement is about all ages”
    But… don’t you have the same problem with the name then? Free-range KIDS, though you also defend young adults who ended up on the SOR? I don’t know if you can really encapsulate every aspect with something that is basically a kind of summary.
    But maybe other people are more creative than I 🙂

  4. JP Merzetti April 25, 2015 at 2:53 am #

    Well, I’m old enough by now to be able to refer to the students in my university library as “kids.”
    The two twenty-somethings in my band are “kids.”

    Young adult just rolls my eyes. Hey, you’re an adult (when you get there.)
    Whenever that is.
    A tough 18 year-old single mom who’s got her shyte and her household together – is adult by definition.
    (whereas a star-struck babe in the woods undergrad is…………?)

    I’m hopelessly non-artistic.
    But I think the logo should really emphasize the “free” in free range.

  5. Warren April 27, 2015 at 5:26 pm #


    How bout making it a contest for the Free Range Kids themselves to design the logo?

  6. Alex April 30, 2015 at 6:18 pm #

    Lenore, ilu and what you do, but asking for folks to put work in on a logo with very little hope of even limited compensation is an insult. As a designer, I’d happily do it pro bono, but can’t participate in the devaluation of design work through this kind of contest. 99designs.com is famous for this approach – just understand that you’re sourcing from a stock of students and aspiring developing world designers, talent is one thing you can’t count on.

    A better approach would be to find a designer whose work you respect and say ‘hey, love the work – interested in doing something for us pro bono?’

  7. Dani May 4, 2015 at 3:02 pm #

    It’s funny that you are using Lego for a contest. Legoland doesn’t not allow adults to enter without a child. Because all adults who want to see Legos must be child perpetrators ??

  8. Melissa May 7, 2015 at 3:54 pm #

    Contest entered! I look forward to seeing the chosen design. 🙂