Considering fear has been the great motivator behind the marketplace push to get us to GPS our kids, put them into supervised activities, drive them everywhere, and spend every last dollar on them, lest they get hurt or fall behind in some way, it is no surprise that the pet-industrial complex has taken note. Hence, this press release I got. I guess I should have sent it yesterday because now it may be TOO LATE:
Day is also PET THEFT AWARENESS DAY: [LS: I hope you celebrated!] Here’s how to protect your pet, and your heart, from theft
Imagine how your heart would break if your pet were to go missing — you’d call the neighbors, you’d post “Missing Pet” signs, and when your fur baby doesn’t show up, you’d start to fear the worst has happened.
Sadly, pet theft is an ever-increasing problem in the U.S. Current estimates reveal that 1-in-3 pets will go missing in its lifetime. According to the 2015-2016 National Pet Owners survey conducted by the American Pet Products Association (APPA), 65% of U.S. households now own a pet. That’s a 56% increase in household pets across America since 1988.
Each year on February 14th (Valentine’s Day), the international nonprofit Last Chance for Animals (“LCA”) recognizes Pet Theft Awareness Day (PTAD) by educating the public about the dangers of pet theft.
LCA’s founder, Chris DeRose, is available to discuss the pet theft epidemic and some basic rules to follow to keep your pet safe, such as:
• A good collar with an ID tag is the first line of defense against pet theft. However, since a collar can break or be pulled off, pets should have permanent identification such as microchipping and tattooing to ensure their safety.
• NEVER allow your pet to be visible from the street.
• NEVER leave any animal unattended in your car, even if it is “just for a minute.”
The piece goes on and on, and really — if you substitute “child” for “pet” you see the double helix of paranoia. Some of the ideas here were taken (kidnapped?) directly from the kid safety complex. And some will give that complex new ideas. But the basic point is this: Children and pets are always being watched by someone who can’t wait to snatch them. Your job is to be on constant alert, lest you spend the rest of your days putting up, “Lost!” posters.
I especially love the idea that your pet should never be visible from the street. It’s like those Facebook warnings that you should peel the family sticker off the back of your car. Because once a predator (pet-ator?) DIVINES that there is a cute thing living somewhere, all bets are off.
And all pets are off, too. – L