This ad is overwhelming. Maybe it’s already been seen by every person on the planet. But just in case, here it is:
can’t summarize the storyline because it unfolds so wonderfully. But as for its connection to Free-Range Kids, I must paraphrase Prof. Jon Haidt yet again (I found the ad on his Twitter feed): What creates understanding and community is working toward a common goal, rather than focusing on our differences.
Unfortunately, on at least one campus he was telling me about, incoming students are lined up in the middle of the gym. Then some administrator reads a bunch of different descriptors: “If you were raised in a two-parent home, take one step forward.” “If you are of X background, take a step back.” “If English is your first language, take two steps forward…” I’m not sure of the exact categories, but they were clearly about race and class and “privilege.”
In the end, the students were asked to look at how very different they are.
Instead of a great rush of community — the excitement of starting a new adventure together — they were already, officially divided.
That strikes me, and possibly Heineken, as exactly the wrong way to create the kind of world where people bond and go forth more powerful, more optimistic and happier.
By the way, kids get this bonding experience when they play on their own, without anyone telling them to obsess about particular differences. Let’s make sure kids get ample time to play and open up to new friends, rather than just labeling them. – L.