Readers! Here’s my piece from today’s Wall Street Journal:
PARENTS ARE TAKING THE FUN OUT OF TOYS by Lenore Skenazy
Remember when a ball was just a ball? Now it is a tactile stimulating sensory aid that helps develop gross motor skills.
Really. Strolling through the international Toy Fair at the Javits Center in New York City last week was like walking through the brightly painted halls of a children’s hospital—at once cheery and sad. Cheery were the shiny bikes and busy ant farms. Sad was the way the marketers made it sound like they were peddling early intervention in a box.
Take “Baby’s First Construction Marble Raceway Set” from Rollipop—a very cute plastic set of chutes and curves that any marble would be delighted to loop through. It looked ready to delight any kid, too, and better still keep him occupied while Mommy checks her BlackBerry. But according to the box copy, this was no mere diversion. It was an educational show-stopper that “encourages hand-eye coordination,” even while “visually stimulating” the brain and developing “fine motor skills.”
Read the rest here!